The Business Case For AI: A Review by Customer Contact Week Conference & Magazine

“Stop using AI.”

This is how Dr. Kavita Ganesan, an AI expert since 2005, begins her book The Business Case for AI. In a refreshingly direct tone, Ganesan goes on to deliver the news that, yes, you probably need to rethink your use of AI and, no, it does not need to be this difficult or this expensive.

While AI is a necessary tool for businesses to remain competitive, many find themselves worried about the investment, and the consequences– what if I’m using AI to solve the wrong problems? Could it really take away my job or my employees’ jobs?

Ganesan is a sharp but assuring voice in a field full of questions like these. “These worries are real,” she states before going on to describe exactly what you need to do to assuage them. Throughout the book, Ganesan tells you where you can apply AI, how you can prepare your organization for it, how to invest in the right AI opportunities, and how to measure the success of your AI initiatives, almost making it sound easy.

The book does not go into technical language or AI-specific jargon that a CS professional might not be familiar with. Ganesan makes AI, a topic that many feel is unapproachable and a bit overwhelming, something that even the least tech-savvy person can grasp.

Ganesan makes AI sound not only less intimidating but ultimately worthwhile for CS teams in any sector. She explains that there is an irresistible pull for customers when an experience is personalized, and the most successful companies in the world have utilized the hyper-personalization that only AI can provide.

The Business Case for AI is perfect for AI-fanatics and AI-skeptics alike. From defining AI and its various forms, to explaining exactly how companies should approach AI to see the results they want, Kavita Ganesan’s no-fluff book helps make the AI conversation a whole lot easier.

The Business Case for AI is perfect for AI-fanatics and AI-skeptics alike. From defining AI and its various forms, to explaining exactly how companies should approach AI to see the results they want, Kavita Ganesan’s no-fluff book helps make the AI conversation a whole lot easier.

CCW Conference & Magazine

Original source: CCW Digital

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